BLUE OCEAN
Resources, Examples, and Other Helps

Short bio about blue ocean and its founders. Similar to StoryBrand layout.

Then: this is a collection of resources for creating a Blue Ocean Shift in your own organization.

 

Blue Ocean Shift Tools:

 

The Pioneer-Migrator-Settler Map

[Give a brief explanation of what each is, p88 in Shift]

How to Use It

[Give a brief explanation of how to plot it, p88-92 in Shift]

Downloads

Official PDF
Apple Pages version
Microsoft Word version

 

Strategy Canvas

[Give a brief explanation of what it is, p120 in Shift]

How to Use It

[Give a brief explanation of how to plot it, p126-39 in Shift]

Downloads

Official PDF
Apple Pages version
Microsoft Word version

 

Buyer Utility Map

[Give a brief explanation of what it is, p147 in Shift]

How to Use It

[Give a brief explanation of how to plot it, p148-55 in Shift]

Downloads

Official PDF
Apple Pages version
Microsoft Word version

 

3 Tiers of Noncustomers

[Give a brief explanation of what it is, p168-69 in Shift]

How to Use it

[Give a brief explanation of how to plot it, p169-74 in Shift]

Downloads

Official PDF
Apple Pages version
Microsoft Word version

 

New Value-Cost Frontier

[Give a brief explanation of what it is, p189-92 in Shift]

The 6 Paths

[Give a brief explanation of how to follow each, p193-212, 217 in Shift]

Downloads

Official PDF
Apple Pages version
Microsoft Word version

 

Blue Ocean Shift Examples:

 

Include graphs and stats for Southwest Airlines, Cirque du Soleil, HotelM, and Comic Relief.

Further Reading

[2 books]
[HBR article by same authors]

Here are articles we’ve written that are about (or that coincide with) a blue ocean strategy.

5 Ways Your Marketing is Not Working
(and How to Fix it)

 

Here are the top 5 email and website mistakes we see--as well as how to fix them.

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