Articles

With a focus on strategic marketing, communication, and brand-building.

The 3 Copywriting Approaches

Do you know why your audience isn’t buying? The first step is to understand why they do buy.
5 minute read

The 5 Step Path to Purchasing

Do you know why your audience isn’t buying? The first step is to understand why they do buy.
5 minute read

The 5 (Business) Elements of Gamification

What is gamification and how does it affect your business?
3 minute read

How to Create Content People Want

Creating content takes time and energy. It’s only worth it if your audience really wants it.
3 minute read

The 10 Laws of Good Websites

How do you make your first impression count?
5 minute read

How to Stay Motivated When Creating Content

Regardless of what industry you are in, creating content can be tiring. Here’s how not to burn out.
4 minute read

Are You on the Path to Disrupting Your Industry?

What is (and isn’t) disruptive innovation and how to apply it to your business.
5 minute read

5 Lists to Create Empathy in Your Marketing

Content marketing is how you position yourself as an expert.
4 minute read

How to Quit Competing for Customers

Content marketing is how you position yourself as an expert.
4 minute read

How to be Vulnerable Without Being Weak

Content marketing is how you position yourself as an expert.
4 minute read

6 Rules for Content Marketing

Content marketing is how you position yourself as an expert.
4 minute read

Why Content Marketing Works

Here’s what you need to know about the difference between free and paid in content marketing.
4 minute read

How do transfer your passion to your employees?

Here’s another look at minimalist marketing: turning your employees into brand ambassadors
4 minute read

8 Rules for Minimalist Marketing

If your marketing has become bloated, or if you’re a start up and simply want to get it right, minimalist marketing is a good approach.
7 minute read

How to Write Good Headlines (Or, Why Some Article Get Read and Others Don’t)

Eight out of 10 people read headlines, but only 2 out of 10 click to read the rest of the article.
4 minute read

3 Strategies to Make Your Business Blue Ocean

How do you move from the bloody red ocean of rising competition into a successful blue ocean?
2 minute read

2 Ways to Spot a Blue Ocean Company

Turns out there are two criteria all blue ocean companies have in common.
3 minute read

How to Be a Good Storyteller (In Business)

Don takes the intrinsic power of story, deconstructs it to its elements, and then helps you tell a story that relates to your customers.
4 minute read

6 Steps to Overcoming the Curse of Knowledge

The curse of knowledge: the more we know, the harder it is to explain.
4 minute read

5 Signs Your Stories Aren’t Working

Storytelling has become big in business. And there’s a good reason for it: story is captivating.
4 minute read

“Leaders are Readers” (3 Non-reading Steps to Becoming a Leader)

Better: leaders are learners. But not everyone learns in the same way.
3 minute read

16 Free (or Nearly Free) Tools for Entrepreneurs

For building a lean business.
4 minute read

7 Examples of How Non-Sales Businesses use Sales Funnels

Despite its name, a sales funnel is not about sales.
10 minute read

4 Factors that Make a Sales Funnel Work

A sales funnel is a series of steps that finds your ideal clients and moves them to the point of purchasing.
4 minute read