ARTICLES
Build your marketing the smart way.
WordPress Plugins You Should Be Using
Wordfence for security Beyond the normal security stuff, it will also send me an email every time someone logs into my site, or when a plugin / theme is out of date and needs an update. (Updates often fix holes, so this is important). It has a free and...
The 5 Step Path to Purchasing
Do you know why your audience isn’t buying? The first step is to understand why they do buy.
5 minute read
The 5 (Business) Elements of Gamification
What is gamification and how does it affect your business?
3 minute read
How to Create Content People Want
Creating content takes time and energy. It’s only worth it if your audience really wants it.
3 minute read
The 10 Laws of Good Websites
How do you make your first impression count?
5 minute read
How to Stay Motivated When Creating Content
Regardless of what industry you are in, creating content can be tiring. Here’s how not to burn out.
4 minute read
Are You on the Path to Disrupting Your Industry?
What is (and isn’t) disruptive innovation and how to apply it to your business.
5 minute read
5 Lists to Create Empathy in Your Marketing
Content marketing is how you position yourself as an expert.
4 minute read
How to Quit Competing for Customers
Content marketing is how you position yourself as an expert.
4 minute read
How to be Vulnerable Without Being Weak
Content marketing is how you position yourself as an expert.
4 minute read
6 Rules for Content Marketing
Content marketing is how you position yourself as an expert.
4 minute read
Why Content Marketing Works
Here’s what you need to know about the difference between free and paid in content marketing.
4 minute read
How do transfer your passion to your employees?
Here’s another look at minimalist marketing: turning your employees into brand ambassadors
4 minute read
8 Rules for Minimalist Marketing
If your marketing has become bloated, or if you’re a start up and simply want to get it right, minimalist marketing is a good approach.
7 minute read
How to Write Good Headlines (Or, Why Some Article Get Read and Others Don’t)
Eight out of 10 people read headlines, but only 2 out of 10 click to read the rest of the article.
4 minute read
3 Strategies to Make Your Business Blue Ocean
How do you move from the bloody red ocean of rising competition into a successful blue ocean?
2 minute read
2 Ways to Spot a Blue Ocean Company
Turns out there are two criteria all blue ocean companies have in common.
3 minute read
How to Be a Good Storyteller (In Business)
Don takes the intrinsic power of story, deconstructs it to its elements, and then helps you tell a story that relates to your customers.
4 minute read
6 Steps to Overcoming the Curse of Knowledge
The curse of knowledge: the more we know, the harder it is to explain.
4 minute read
5 Signs Your Stories Aren’t Working
Storytelling has become big in business. And there’s a good reason for it: story is captivating.
4 minute read
“Leaders are Readers” (3 Non-reading Steps to Becoming a Leader)
Better: leaders are learners. But not everyone learns in the same way.
3 minute read
16 Free (or Nearly Free) Tools for Entrepreneurs
For building a lean business.
4 minute read
7 Examples of How Non-Sales Businesses use Sales Funnels
Despite its name, a sales funnel is not about sales.
10 minute read
4 Factors that Make a Sales Funnel Work
A sales funnel is a series of steps that finds your ideal clients and moves them to the point of purchasing.
4 minute read
