Resources, Examples, and Other Tools
In the last decade, “blue ocean” has become the signature of successful brands. Below are resources and tools you can use on your path to becoming a blue ocean company.
The below resources were compiled by Five Round Rocks based off of the specifications outlined by Kim and Mauborgne.
Blue Ocean Shift Tools
offerings in your portfolio,” followed by “identifying which offerings are pioneers, migrators, and settlers.”
Once you have done this, you will be ready to plot your portfolio. – From Blue Ocean Shift, page 91-93.
Download the PDF to complete the Pioneer-Migrator-Settler Map for your business.
Downloads the Excel or Pages version to begin creating your own strategy canvas.
Buyer Utility Map
This includes the six stages all buyers will go through in making a purchase, as well as the utility levers you can pull to change how your buyer experiences each stage.
New Value-Cost Frontier
“The key to a blue ocean shift is to understand what factors determine buyers’ decision to trade up or
down from one strategic group to another.”
Download the PDF worksheet.
3 Tiers of Noncustomers
This worksheet will help you and your team find your three tiers of noncustomers.
Downloads the worksheet.
Here are articles we’ve written that are about (or that coincide with) a blue ocean strategy.