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How to Write Good Headlines (Or, Why Some Article Get Read and Others Don’t)

How to Write Good Headlines (Or, Why Some Article Get Read and Others Don’t)

by Joe Fontenot

Eight out of 10 people read headlines, but only 2 out of 10 click to read the rest of the article.
4 minute read

How to Be a Good Storyteller (In Business)

How to Be a Good Storyteller (In Business)

by Joe Fontenot

Don takes the intrinsic power of story, deconstructs it to its elements, and then helps you tell a story that relates to your customers.
4 minute read

6 Steps to Overcoming the Curse of Knowledge

6 Steps to Overcoming the Curse of Knowledge

by Joe Fontenot

The curse of knowledge: the more we know, the harder it is to explain.
4 minute read

5 Signs Your Stories Aren’t Working

5 Signs Your Stories Aren’t Working

by Joe Fontenot

Storytelling has become big in business. And there’s a good reason for it: story is captivating.
4 minute read