How to Write Good Headlines (Or, Why Some Article Get Read and Others Don’t)
Eight out of 10 people read headlines, but only 2 out of 10 click to read the rest of the article.
4 minute read
How to Be a Good Storyteller (In Business)
Don takes the intrinsic power of story, deconstructs it to its elements, and then helps you tell a story that relates to your customers.
4 minute read
6 Steps to Overcoming the Curse of Knowledge
The curse of knowledge: the more we know, the harder it is to explain.
4 minute read
5 Signs Your Stories Aren’t Working
Storytelling has become big in business. And there’s a good reason for it: story is captivating.
4 minute read