If you’re starting something new–be that a new business or nonprofit, or if you’re starting up a new division within an existing group–this guide is designed to help you navigate the fundamental for building a successful marketing strategy.

In this guide, we’ll cover:

  • defining your target market
  • clarifying your objective
  • setting your hook
  • How to do a SWOT analysis in for your marketing
  • defining your USP

You can use it in conjunction with Minimalist Marketing and the Minimalist Marketing Worksheet.

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